Google Inc. unravelled a new look on Tuesday, after its logo got a fresh new design. This marks the fifth time that the search engine giant changed its logo design since it first started in 1998.
The historic reveal was shown in a creative doodle on the Google homepage. The doodle presented the logo with a sans serif typeface, similar to that of Google’s parent company, Alphabet.
The new look is part of Google’s aim to become more accessible and useful to its users.
It was only recently when the search engine mogul announced a revamp of its operating structure by creating Alphabet, which is now its holding company. Through Alphabet, Google as a core web advertising business is now detached from its other subsidiaries as well as new missions such as driverless cars.
Google Inc. provides its products and services in more than 50 countries across the globe. Since its inception from being a search engine, the brand has already become a key instrument in the evolution of internet business, thanks to various ad technology platforms that connected brands and businesses and target consumer markets online.