MANILA, Philippines – With 30 million estimated Filipinos having Facebook accounts, the Philippines is the eighth largest user of the social networking site as stated in the website www.internetworldstats.com.
According to the said website, about 44% of Internet users come from Asia, including the Philippines. An earlier report said that in the third quarter, Facebook captured 45% of all social log-ins of its total active daily users of 699 million worldwide, with 470 million of them accessing the site using their mobile phones.
Chris Daniels, vice president of partnerships at Facebook said that there is a big opportunity in the Philippines to connect more, which currently ranked 8th in the world in Facebook usage.
“Philippines to us creates an enormous opportunity to connect to more people. There are a hundred million people in the Philippines and only about 30 million of them access the internet every month, so we need to connect more people there,” said Daniels.
There are over a billion Facebook users worldwide and Facebook dominated social log-ins and was used more than other platforms like Google, Yahoo and Twitter.
Globe Telecom offers free facebook access
Globe CEO and president Ernest Cu announced on Monday that Globe and TM subscribers with smartphones and feature phones can access the Facebook app for free starting October 31, 2013 without the need for Wi-Fi or a data plan.
Aside from the free service, users who wish to access content outside Facebook will be notified if they will incur data charges. The user can avail of the one-click registration to a data plan to continue browsing.
Those without prepaid load can also access content outside Facebook by “loaning” P10 worth of load, which will be deducted on their next top-up.
According to Cu, the said partnership aims to break “barriers” that keep millions of Filipinos from accessing Facebook on their mobile phones, which include not having enough prepaid credits.
“Globe has solved all these problems because for an initial three months, Facebook will be free to users of Globe in the Philippines,” he said.
On the other hand, Daniels said that the partnership with Globe was forged to connect to its 36 million subscribers.
“We found in Globe a partner who is at the leading edge of innovative companies and is willing to make it happen and we are very excited to bring free Facebook to Globe’s 36 million customers in the Philippines,” he said.
Moreover, the customer experience innovations eliminate billshock or “nakaw load.”
“What Globe is launching is not just free Facebook for three months, but we’re launching a customer experience that has been designed end-to-end trying to overcome key fears,” Globe consumer business senior advisor Peter Bithos said.
Social media has become an essential part of Filipino lives as a means of communicating with family members abroad and with friends.
Princess Alexis B. Siguan
ABCom/ Leyte Normal University