THURSDAY, 13 FEBRUARY 2014: In a first of its kind partnership, Spider-Man will be the first superhero ambassador for Earth Hour, the global movement organized by WWF (the World Wide Fund for Nature) driven by a message to inspire individuals to use their power to become superheroes for the planet.
Earth Hour Founder and CEO Andy Ridley plus Sony Pictures Entertainment Worldwide Marketing and Distribution Chair Jeff Blake made the announcement in conjunction with the launch of Earth Hour Blue – a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and participants in the famous lights out event, which this year will be held on Saturday night, March the 29th, from 8:30 PM to 9:30 PM.
This year, Earth Hour and the hero of the highly-anticipated motion picture The Amazing Spider-Man 2 – along with the film’s stars, Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb – are throwing their support behind Earth Hour Blue, which aims to harness the power of the crowd to raise funds for on-the-ground environmental projects from across the world.
“I’m proud Spider-Man is the first superhero ambassador for Earth Hour because he shows we can all be superheroes when we realize the power we all have,” says Andrew Garfield, who plays Spider-Man in the upcoming film. “Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side.”
Crowdfunding for Yolanda Victims
The crowdfunding section of the new Earth Hour platform will allow participants to help deliver energy-efficient stoves to families in Madagascar, raise funds to expand and conserve the iconic Table Mountain National Park in South Africa and help communities in the Philippines build fibreglass boats to withstand climate impacts like Typhoon Yolanda, to be launched by WWF-Philippines on 19 February.
Earth Hour has grown to involve hundreds of millions of people from all walks of life across 7000 cities and towns and 154 countries and territories. The Philippines – one of the world’s most vulnerable nations to climate change – has been one of Earth Hour’s staunchest supporters since 2008 and has consistently topped town and city participation levels since 2009.
“Earth Hour gives you the power to inspire anyone, even if you’re just one person, and Earth Hour is much more than an hour. There are great projects from the crowd, for the planet, happening all over the world,” says Emma Stone.
Individuals can also use Earth Hour’s crowdsourcing platform for Earth Hour Blue, which will call for people to add their voice to some of the biggest environmental campaigns across the world; including an Instagram campaign for people to share their love of Australia’s Great Barrier Reef, as part of WWF-Australia’s ‘Lights Out for The Reef’ theme for Earth Hour 2014. Jamie Foxx who plays the villain Electro in the film says, “Earth Hour isn’t just about lights off; it’s about people across the world coming together throughout the year to join forces to improve the planet. Never underestimate your power, never underestimate what you can do.”
Global participants in the movement will also be able to sign the Shark Saver’s ‘I’m FINished with FINS’ pledge, which engages celebrities and public figures throughout Asia to help end shark finning in marine waters for the consumption of shark-fin soup.
“The idea of Earth Hour has grown beyond anything we could have dreamed of. With the help of Spider-Man, we are taking the movement to the next stage. We hope that Spider-Man will empower individuals to be superheroes for the planet, and use their voice or their dollars to support projects or campaigns around the world. It’s about harnessing the power of the crowd. That’s what Earth Hour Blue is all about,” says Earth Hour co-founder Andy Ridley.
Sony Pictures Entertainment will join by contributing to a WWF-China and Earth Hour Blue project that provides efficient cook-stoves to prevent deforestation in the habitat of the Giant Panda. Through its efforts, the studio will receive Gold Standard carbon offsets that render the entire physical production of The Amazing Spider-Man 2 as well as its publicity tour, carbon-neutral.
Expanding on many sustainability efforts over the years, The Amazing Spider-Man 2 became the most eco-friendly tent-pole production in the history of Columbia Pictures. These environmental efforts, on set and off, were supported at every level – from producers, studio executives, cast and crew – and began as soon as the film went into pre-production.
“Spider-Man’s always been a very relatable superhero. Peter Parker is a hero to all people, and an inspiration, so it seems very fitting that he should join forces with Earth Hour to empower every single individual to help save the planet,” Blake adds. “I’m also very proud of the fact that The Amazing Spider-Man 2 is entirely carbon-neutral. We made a commitment to be as eco-conscious as possible during production itself, when we took a special effort to think green and avoid waste; now, completing that process with Earth Hour Blue is a wonderful testament to what we can achieve when we all work together.”
Earth Hour and its superhero ambassador Spider-Man remind us that anyone can be a superhero for the planet, so get involved and use your power at earthhour.org
Notes to editors:
To view the Earth Hour Spider-Man Partnership Video, please go to: www.earthhour.org/spiderman
Images for press from previous Earth Hour events can be downloaded at: www.earthhour.org/media-centre
Participants can engage on social media using the hash-tags #EarthHour and #SpiderMan
About Earth Hour:
Earth Hour is a global environmental movement of WWF. As one of the first open-sourced environmental campaigns, Earth Hour has grown from a symbolic event in one city into a global movement, crowdsourcing actions from individuals, businesses, organizations and governments to generate environmental outcomes. In 2014, Earth Hour Blue sees the movement enter the most exciting stage of its evolution, to be at the forefront of crowdfunding and crowdsourcing for causes, innovation and creativity for the planet.
WWF is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
About The Amazing Spider-Man 2:
We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp. Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screen Story and Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film will be released will be released in theaters internationally beginning 30 April 2014, and in the U.S. on May 2, 2014. #SpiderMan
About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.