Press statement from ABS-CBN – Every year, the Kapamilya Network marks the start of the yuletide season with the launch of the ABS-CBN Christmas station ID. It has become almost a yearly tradition that Filipinos around the globe look forward to. The Christmas station ID was fully released today, October 17, 2012.
Lumiliwanag ang Mundo sa Kwento ng Pasko, ABS-CBN’s Christmas Station ID theme, highlights how the Filipino spirit always shines through despite calamities that ravage our country. It shows how each one of us become bearers of light, as we help our countrymen get back on their feet… how we remain resilient because kindness never runs out, because help always comes.
Many scenes in the SID are inspired by real events. Some of these stories happened at the height of the habagat – A fireman saved the lives of those stranded in their own homes; a chef opened the doors of his restaurant to feed victims; a young woman offered her own jacket to a street child who was suffering under the cold rain; Philippine coast guards went out of their way to save lives; Volunteers and civilians selflessly offered their time and energy to relief work.
This year’s offering features hundreds of Kapamilya stars paying tribute to ordinary Filipino heroes, at the same time helping spread the light across the globe.
The parol, a Pinoy Christmas icon, is this year’s Christmas SID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world. When we own the Kapamilya parol, we’re not only spreading the light, we’re also being part of an effort to help our disaster affected Kapamilyas, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation arm which provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects.
This year’s Christmas anthem was written by Robert Labayen, ABS-CBN’s Vice President of Creative Communications Management with music by Marcus and Amber Davis. It was performed by an ensemble of Kapamilya artists — Sarah Geronimo, Martin Nievera, Zsa Zsa Padilla, Vina Morales, Billy Crawford; the Champions Angeline Quinto, Yeng Constantino, Erik Santos, Jed Madela, Christian Bautista, Bugoy Drilon, Marcelito Pomoy, Jovit Baldivino; the Sessionistas Aiza Seguerra, Richard Poon, Juris, Princess, Sitti, Kean Cipriano and Bamboo; X Factor Philippines Grand Winner KZ Tandingan, kid singers from ABS-CBN Star Magic; Daniel Padilla and Piolo Pascual.
The 2012 Christmas Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. It is directed by Paolo Ramos with Peewee Gonzales. Logo design by Melo Saliendra, head of Print Graphics and Design. The SID Creative and Production team members are Dang Baldonado, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Christina Barbin, Christine Joy Laxamana, Marchie Blaire Mallari, Sheryl Ramos, Adrian Lim, Carla Payongayong, Chiz Constantino-Perez, Christine Daria-Estabillo, Lota Rosales, Lloyd Corpuz, Mark Bravo; with ABS-CBN Marketing Cookie Bartolome, Baroy Morga, Chris Wong; ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, ABS-CBN Global.
Other members are Jaime Porca, Technical Production head; Rommel Andreo Sales, Director of Photography; Odyssey Flores, 2nd Unit Director of Photography; Sam Esquillon, Production Designer; Oliver Paler, Alfie Landayan, Meryl Miranda, Con Ignacio, Post Production Team; Jimmy Muna, sound engineer; Winnie Mariano, artist coordinator; Mary Ann Rejano, Remy Sotto, Talent Caster; Marvin Bragas, Location Manager; Marileth Abejero, Photographer; Darwin Duenas, Production Coordinator.